Media Services

Creative Evaluation

Creative evaluation is another service that IAMS offers its clientele who intend to publish advertisements in this region. Whilst most advertisements initially designed for the larger American and European markets, the Arab and expatriate communities may not easily relate or identify with such messages, thus diluting the advertising impact and ultimately leading to missed opportunities and wasted money.

Our evaluation of the artwork ensures that Arabic adaptations are accurate, and that the visual component is familiar to the mindset of the local consumer, but most importantly we ensure that it conforms with local rules, customs and traditions, which might vary from one locality to another.